Campaign Brief spotlights evolving independent creative agencies

Campaign Brief’s ‘The New Wave’ series is profiling the next generation of independent creative companies to examine the evolution of the indie business model.

Augusto, a New Zealand-based firm, describes itself as a group of strategists, creatives, and filmmakers focused on the power of storytelling to influence behavior. The agency emphasizes that its independence allows for greater agility, the ability to assemble specialized teams for specific problems, and a closer relationship with clients.

Spinach, an agency operating since 1999, positions itself as a challenger to larger networks. The firm highlights its ability to integrate media and creative thinking through cross-pollination among its teams, claiming an advantage in reading client needs and maintaining a highly collaborative structure compared to traditional networks.