Campaign Brief spotlights NZ creative campaigns and indie agency jnr. insights

Campaign Brief's Creative Circle feature for July 2026 highlights three standout pieces of New Zealand advertising. One is a billboard for Bowel Cancer New Zealand produced by Pitchblack Partners and praised by Freebird’s Dave Brady. The other two are music‑driven campaigns for NZHL created by Bad Magic, with commentary from Claire Joy and Charlie Godine that note the work’s humor and relevance to everyday cost‑of‑living concerns.

In the New Wave Q&A series, Campaign Brief profiles independent trans‑Tasman agency jnr., which operates in New Zealand and Australia and serves clients across Australia, New Zealand, Singapore, Japan, Taiwan and Korea. jnr. cites senior‑talent access and an AI‑enhanced workflow—using tools such as Claude, Adobe Express and Productive—to deliver large‑scale static and video content at the speed of a much bigger agency.