Campari Group posts 2.7% organic sales rise in H1 and lifts profit outlook

Campari Group reported a 2.7% organic increase in net sales to €1.51 billion for the first half, driven by growth across its aperitif, agave, cognac and champagne divisions. Aperitifs grew 4%, agave 6.9% and cognac/champagne 4.6%, while whiskey and rum fell 6%.

Adjusted operating profit rose 8.5% to €358 million, helped by margin expansion and a reduced tariff impact now estimated at €20 million. The company raised its full‑year adjusted profit guidance and reaffirmed a 3% organic sales growth target for FY26. CEO Simon Hunt said the strategy of “fewer bigger bets” and brand‑building investments is delivering results.

Campari also accelerated promotional spending, allocating €264 million (17.4% of net sales) to advertising and brand building, supporting new formats such as Aperol To Go, Aperol on Tap and Campari Spritz ready‑to‑serve. International expansion continued with Sarti Rosa entering the U.S. market and strong growth in Germany, while the House of Aperitif contributed 49% of total sales.