Campo Grande partnership launches Christmas letter campaign

The Campo Grande Municipal Education Secretariat (Semed) has partnered with Correios to launch a Christmas letter campaign across 16 municipal education units, including schools and early childhood education centers.

The initiative encourages children aged 5 to 8 to write letters to Santa Claus as a way to practice literacy and textual genres through play. According to Juliana Amaral, director of the Professora Eulália Neto Lessa Municipal School, the project has positively impacted student engagement, school attendance, and classroom behavior by combining pedagogical goals with the excitement of the holiday season.