Canadian Football League launches new digital website ecosystem

The Canadian Football League (CFL) and its nine member clubs have launched a new website ecosystem designed to provide a personalized and interactive experience for fans. The digital transformation, funded by an investment from the league's Board of Governors, includes the launch of CFL.ca, LCF.ca, and updated individual team sites.

A central feature of the update is the CFL ID, a single sign-on identity that allows users to customize their content profiles and select relevant news and updates. The platform also introduces mobile-first content elements, such as 24-hour temporary video clips, interactive polls, and short-form video reels to increase engagement with both core audiences and new generations of fans.