Canadian Tire and Tim Hortons partner to link loyalty programs

Canadian Tire Corporation Limited and Tim Hortons have launched a partnership to link their respective loyalty programs, Triangle Rewards and FideliTims. Under the new arrangement, members who link their accounts can earn between 2% and 5% in Canadian Tire Money on eligible purchases at participating Tim Hortons restaurants, in addition to the standard FideliTims points.

The amount of Canadian Tire Money earned depends on the specific purchase and whether the customer uses a Triangle credit card. Canadian Tire Money can be redeemed at Canadian Tire and its associated banners, including SportChek, Mark's, and Party City, while Tims points are used for food and beverages at Tim Hortons.

Executives from both companies stated the partnership aims to increase value for millions of Canadians by integrating rewards into common daily routines. Currently, approximately 53% of Triangle Rewards customers are already enrolled in both programs. Canadian Tire reports having 12 million Triangle Rewards members, while Tim Hortons has eight million loyalty program users across 4,000 locations in Canada.