Temptation Island dominates Italian prime‑time with record 31% share
The 2026 season of the reality show Temptation Island has become the leading programme in Italy’s summer prime‑time. The sixth episode, aired on 22 July, attracted 3.739 000 viewers and a 31.6 % share of the total audience, with peak moments reaching up to 4.486 000 viewers and a 44 % share. Subsequent weeks have maintained similar performance, regularly exceeding 3 million viewers and holding a share above 30 %. The show has also outperformed major sporting events, beating the World Cup broadcast on Rai 1, and has generated a surge in social‑media follow‑up, with contestants seeing follower growth of 70‑100 % after each episode. These ratings give Mediaset a strong advertising platform and confirm Temptation Island as the flagship summer entertainment format.
The programme’s impact is reflected in daily TV rating sheets that place it ahead of fiction, movies and other reality formats, reinforcing its role as the decisive driver of audience numbers for Canale 5 during the high‑season.