Canon India appoints Dentsu Creative Isobar for digital and e‑commerce mandate

Canon India’s Imaging Consumer Business has awarded Dentsu Creative Isobar the digital and e‑commerce mandate. The agency will direct the brand’s digital strategy, media buying, data analytics, consumer‑insight work and digital‑retail operations from its Mumbai and Gurgaon offices. The partnership aims to integrate creativity, technology and commerce to enhance consumer journeys, improve conversion rates and strengthen Canon’s positioning in the imaging market.

Vishesh Magoo, Assistant Director and Head of the Camera Business Unit at Canon India, said the collaboration has been “extremely encouraging” and looks forward to driving category growth. Dentsu Creative Isobar’s CEO Sahil Shah expressed excitement about expanding the relationship and delivering impactful, integrated campaigns, while Managing Partner Shanu Jain highlighted the agency’s focus on seamless discovery‑to‑purchase experiences.