Canton Fair introduces membership program for overseas buyers

The 140th Canton Fair, scheduled to open on October 15, is introducing a new membership program specifically for overseas buyers. This initiative aims to enhance the sourcing experience through a tiered loyalty system.

All registered overseas buyers are automatically enrolled in the program without requiring a separate application. Participants can earn points through activities such as pre-registration, onsite attendance, and profile updates. These points allow buyers to progress through four membership tiers, ranging from CF New to CF Elite, and can be redeemed for rewards including vouchers, transit services, and exclusive value-added services.

In addition to the loyalty program, the Fair has expanded its service ecosystem. In partnership with 11 major financial institutions, including insurance providers and policy-oriented banks, the Fair is offering upgraded financing solutions and risk management resources tailored for cross-border trade.