Cap d'Agde Méditerranée launches campaigns to extend tourist season

Cap d'Agde Méditerranée is launching an intensive promotional campaign to extend its tourist season beyond the traditional summer peak. The Office de Tourisme is implementing strategies to attract visitors in September and prepare for the autumn season.

Specific initiatives include the ‘Réservez votre hôtel’ campaign, targeting residents within a 200-kilometer radius of Occitanie, and the ‘Prolongez l’été’ campaign, which utilizes social media, Google, and YouTube to promote Mediterranean activities. The marketing efforts extend to international markets, including francophone Belgium, Luxembourg, and Switzerland, as well as Germany and German-speaking Switzerland. A new campaign focusing on autumn charms is scheduled to begin on September 28.