Global labor markets shift toward Employee Value Propositions to retain talent

Global and regional labor markets are facing significant shifts in talent acquisition and retention strategies. In Brazil, research by Recíproka Estratégia and Capital Aberto highlights that traditional financial incentives like bonuses and partnerships are no longer sufficient. Professionals are increasingly demanding an Employee Value Proposition (EVP) that includes flexibility, mental health support, and institutional purpose.

Labor shortages are particularly acute in technical sectors. In Brazil, 81% of employers report difficulties filling vacancies, especially in technology, data, and engineering. The demand for Artificial Intelligence specialists has created a notable gap, evidenced by high-paying roles remaining unfilled due to a lack of qualified candidates. Furthermore, studies from Infojobs indicate that a lack of paternity support policies can negatively impact productivity and engagement.

In Portugal, the IT sector faces a dual reality: high professional confidence alongside significant burnout and stress. Additionally, the cybersecurity landscape is evolving, with a focus on protecting the national health service (SNS) supply chain. The regulatory environment is also shifting due to the EU AI Act, requiring companies to update compliance plans for high-risk systems.