Car subscription models grow as alternative to traditional leasing

The automotive market is seeing a rise in car subscription models as an alternative to traditional leasing and purchasing. These services offer fixed monthly rates that include insurance, maintenance, taxes, and service, providing budget certainty for consumers.

In Germany, providers like 9drive offer specific models such as the Hyundai Kona Prime. This compact SUV features a 1.6-liter turbo petrol engine and comes equipped with various standard technologies, including a 360-degree camera and heated seats. Subscription terms can include specific mileage packages, such as 12,000 kilometers per year over a 12-month period.

In Switzerland, Carvolution is positioning its subscription model as a solution for all age groups, not just younger consumers. While often viewed as a lifestyle product for younger generations, the model attracts long-term users due to the elimination of residual value risks and the convenience of managing mileage and costs through mobile applications.