Cardi B Leads Old Navy 'Most Wanted Denim' Campaign

Grammy‑winning rapper Cardi B stars in Old Navy’s new "Most Wanted Denim" campaign, promoting the retailer’s fall denim collection with a western‑inspired, high‑rise wide‑leg flare style. The cinematic spot features a diverse cast that includes Paloma Elsesser, Brooks Nader, Haley Baylee, Wisdom Kaye and Quenlin Blackwell, showcasing new fits such as the mid‑rise "Arc" jean alongside the brand’s classic high‑rise wide‑leg and baggy styles.

The campaign coincides with Cardi B’s recent single "AH HA" and follows her continued expansion into fashion and endorsement deals. While the promotion has been praised for its inclusive sizing and affordable pricing, it sparked criticism from plus‑size content creator Samyra, who questioned Old Navy’s commitment to body‑positive representation. Cardi B responded publicly, defending the partnership and emphasizing her financial interests.

Old Navy, a Gap Inc. brand, highlighted the campaign’s message that quality denim can be both stylish and budget‑friendly, with prices starting at $22. The launch also includes a secret celebratory party in New York City, further amplifying the brand’s visibility.