Care Bears opens first experiential café in Mexico

The Care Bears brand has launched its first-ever experiential destination, the Care-A-Lot by Care Bears Café, at Galerías Monterrey in Mexico. Developed in partnership with bee·group, the immersive location combines themed dining, interactive installations, and exclusive retail.

During its opening weekend on October 16, the café attracted nearly 4,000 visitors, with some fans waiting over four hours to enter. The menu features character-inspired items such as mini cakes and rainbow-themed desserts, while the retail section offers official merchandise and collectibles. Early sales data shows that Grumpy Bear is the top-selling merchandise character and character-inspired mini cakes are the most popular dessert.

The launch has seen significant social media engagement, generating over 2.2 million Instagram views and gaining more than 11,000 followers in its first week. Owned by Authentic Brands Group, the Monterrey location serves as a potential model for international expansion as the brand approaches its 45th anniversary in 2027.