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Carlsberg Asia and Grab launch beer pairing campaign in Singapore
Carlsberg Asia has partnered with the Southeast Asian superapp Grab to launch a dining campaign in Singapore. The collaboration features exclusive dine-out deals at 28 restaurants, offering beer pairings curated by Carlsberg Brewmaster Zoran Gojkovic.
Available until 25 October, the initiative aims to connect consumers with unique food and beer combinations. The campaign allows diners to explore curated experiences and unlock vouchers through the Grab platform to use at partner establishments, ranging from local favorites to fine dining.
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Carlsberg Asia and Grab Make Beer Pairing Discovery Effortless with Brewmaster-curated Dining Experiences
[europeanbusinessmagazine.com]