Carnitas Michoacán secures trademark registration in the United States

The brand ‘Carnitas Michoacán’ has officially secured trademark registration in the United States through the United States Patent and Trademark Office (USPTO). This legal step, announced by the Michoacán Secretariat of Economic Development (Sedeco), aims to protect the gastronomic identity of the state’s traditional dish.

The registration ensures that the brand name is legally protected in the U.S. market, preventing unauthorized use by products that do not meet the specific traditional criteria of the various municipalities in Michoacán. This move is part of a broader strategy to safeguard the state's culinary heritage and prevent the reputation of the product from being exploited by non-compliant entities.

Sedeco clarified that this registration is a measure of industrial property protection and does not imply that there are currently certified establishments or products operating under this brand within the United States.