Carolyn Aronson expands It’s a 10 Haircare global reach

Carolyn Aronson, founder and sole owner of It’s a 10 Haircare, has grown her company into a global brand reaching 140 countries. Launched from her home in 2006 with an initial $80,000 investment, the company now reports annual sales of $500 million. Its signature Miracle Leave-In product sells over 11 million units annually in the United States.

Aronson achieved full ownership of the company in 2017 after taking out a loan to buy out her co-founder. Following this, It’s a 10 became the first independent haircare brand to advertise during the Super Bowl. As the brand approaches its 20th anniversary in 2026, Aronson has appointed Khloé Kardashian as its first global ambassador and is launching a rebrand across approximately 80 products.

In addition to It’s a 10, Aronson has expanded her beauty portfolio with Cloud Haircare, which is available in over 7,000 U.S. retail locations, and F.A.S.T. Haircare. She also co-founded the men’s grooming brand Rewind It 10 with Jeff Aronson and Fat Joe, with DJ Khaled set to join as a global ambassador in 2026.