Carrefour announces major promotions for La Vuelta sponsorship

Carrefour is marking its fourteenth year as the main sponsor of La Vuelta with a series of promotional activities and social initiatives. The company plans to distribute over 100,000 gifts to attendees, customers, and members of El Club Carrefour during the competition.

Key highlights include a secret surprise planned for the stage start in Granada and the return of the ‘Gorra Dorada’ (Golden Cap) promotion, where fans can scan QR codes to win daily savings. Additionally, the company is launching a new roulette game at Parque Vuelta with prizes totaling over 25,000 euros.

To address childhood obesity, Carrefour is introducing an initiative to encourage healthy eating and physical activity among children, which includes gifting more than 100 bicycles. The final stage of the race in Granada will also host the first edition of the ‘Vuelta Mini’ for younger participants.