Carrefour announces sponsorship strategy for La Vuelta

Carrefour is entering its fourteenth year as the main sponsor of the La Vuelta cycling race in Spain, implementing a multi-faceted strategy that combines sports, entertainment, and consumer benefits.

The company plans to distribute over 100,000 gifts to attendees and offer more than 25,000 euros in prizes through initiatives like the ‘Gorra Dorada’ and the ‘Ruleta de El Club Carrefour’. A highly anticipated, secret event is being prepared for the stage start in Granada.

Beyond promotional activities, Carrefour is launching a campaign to encourage healthy eating and physical activity in children, which includes the giveaway of more than 100 bicycles.