Carrefour Belgium and Trendy Foods launch Shopeez retail brand

Carrefour Belgium and wholesale provider Trendy Foods have launched Shopeez, a new commercial brand designed for small-format independent retailers. The concept targets convenience stores, service stations, and travel-retail outlets, typically ranging from 50 to 250 square metres.

Through this partnership, independent shop owners can access a catalog of over 15,000 products, including more than 1,000 items from Carrefour’s private labels such as Simpl, Carrefour, and Carrefour Bio. To support businesses with limited storage, Trendy Foods allows for individual unit ordering rather than requiring full-carton minimums.

Trendy Foods manages logistics, the ordering system, and assortment advice, while Carrefour provides brand licensing, market analytics, and store layout support. A pilot program consisting of ten stores is currently underway, with the goal of expanding the network to 100 locations.