Carrefour debuts on Dailymotion CTV HomeScreen

Carrefour has become the first advertiser to utilize the CTV HomeScreen format launched by Dailymotion Business. The campaign, managed by Agence 79, was designed to celebrate the 50th anniversary of Carrefour's private label products.

The advertising strategy utilized a premium placement on connected TV home screens, supplemented by multi-screen video content across smartphones, computers, and tablets. Using Dailymotion’s proprietary audience intelligence tool, Ray, the campaign targeted families, seniors, and high-income demographics, generating over 2 million impressions.

According to evaluations by brand lift specialist Happydemics, the campaign exceeded industry benchmarks, including a 23-point increase in purchase intent.