Carrefour launches branded fiction series on Movistar Plus

Carrefour, in collaboration with TBS and Movistar Plus, has launched ‘Bienvenido al Club’, a six-episode fiction series designed to move beyond traditional advertising through branded entertainment. The series, available on the Movistar Plus platform, follows a young aspiring filmmaker who discovers unique characters and stories within the setting of a hypermarket.

This production involves twelve major consumer brands, including Coca-Cola, Danone, Campofrío, and Mahou, providing them with new visibility and connection with customers. Elodie Perthuisot, CEO of Carrefour Spain, stated that the project aims to innovate communication methods and celebrate the growth of the Club Carrefour loyalty program. Having recently surpassed 11 million members, the company has set a target to reach 15 million members.