Carrefour Polska launches integrated omnichannel mobile application

Carrefour Polska has launched a completely redesigned ‘Mój Carrefour’ mobile application, aiming to establish a new omnichannel shopping standard in the Polish market. The retailer has integrated its loyalty program with native online shopping capabilities within a single tool.

The new application allows users to manage the entire shopping process in one place, including browsing product catalogs, building baskets, making payments, and tracking order statuses. This integration is designed to bridge the gap between in-store visits and home deliveries, providing a unified experience through a single account and screen.

Robert Stupak, board member and director of marketing, digital, e-commerce, and IT at Carrefour Polska, stated that the solution responds to modern consumer needs by removing the distinction between online and offline shopping. The app remains a central part of the retailer’s loyalty ecosystem, which is based on the PAYBACK program used by over 10 million people in Poland.