Carrefour to discuss licensing partnerships at Brand Licensing Europe conference

Carrefour, the fourth‑largest grocery chain in Europe with about 12,000 stores worldwide, will take part in a keynote panel titled “The Power of Partnership in European Retail” at the Brand Licensing Europe show in London on 6 October. Director of Toys & Leisure Group Marianne Lesimple will outline Carrefour’s approach to licensing collaborations, retail‑strategy innovation and its framework for high‑impact brand partnerships. She will be joined by Vincent Vandamme, head of Jazwares’ French office, and Sun City’s chief operating officer Emmanuel Assouline to discuss their recent Pokémon collaboration, the strategic decisions behind it and plans for activation across Europe. The session, moderated by Brand Licensing Europe’s EMEA sales director Matthieu Battini, will offer insights on working with a major retailer, European consumer trends and the processes involved in major licensing deals. Carrefour previously delivered a headline address at France Licensing Day in June.