CarrefourSA appoints new CCO and CTO to lead digital and marketing growth

CarrefourSA has announced two key executive appointments to drive its commercial and technological transformation. Hamit Baykal has been appointed as Deputy General Manager of Category and Marketing (CCO), while İsmet Öker has been named Deputy General Manager of Digital Technologies (CTO).

Baykal brings over 20 years of experience in the retail sector and will lead category management and marketing processes to enhance product diversity and customer value. Öker, with more than 15 years of experience in technology and engineering leadership, will oversee the company’s technology strategies and digital transformation efforts.

CarrefourSA CEO Hatice Evren stated that these appointments are intended to strengthen the company’s talent pool and position it more competitively by improving the shopping experience and digital capabilities.