Cartier names Tilda Swinton as global ambassador for new jewelry collection

Cartier has appointed Scottish actress Tilda Swinton as its new global ambassador. Swinton will feature in the campaign for the Maison’s new high jewelry collection, ‘Into the Wild’, which is set for release in October.

The collection focuses on animal motifs, featuring sculptural designs of a tiger, parrot, carp, crocodile, and rhinoceros. These pieces utilize various gemstones and articulated structures to mimic the movement and textures of the animals. For instance, the tiger design incorporates sapphires and quartz in varying blue tones, while the crocodile utilizes diamonds, onyx, emeralds, and rubellites to recreate scale textures.

Swinton will also provide narration for a series of short films accompanying the launch. Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing Officer, stated that Swinton’s creativity and commitment to expression resonate deeply with the Maison’s heritage.