CASETiFY and Sanrio launch Y2K-themed Hello Kitty collection

CASETiFY and Sanrio have announced the global launch of the ‘Hello Kitty by CASETiFY’ collection, scheduled for release on September 29. The collection is centered around a Y2K-inspired aesthetic, featuring bold graphics, leopard prints, and a color palette including hot pink, cool gray, jet black, and tan.

The product lineup includes customizable smartphone cases for Apple, Samsung, and Google devices, tech accessories such as MagSafe wireless charging stands, and PC protection items. A notable item is the ‘Hello Kitty Plush Charm with Love Lock Blind Box,’ featuring a limited-edition Hello Kitty wearing a velour tracksuit. These charms are MagSafe-compatible and can function as bag charms.

To celebrate the launch, an interactive pop-up event will be held in Shenzhen, China, from September 29 to October 7, offering exclusive Hello Kitty prints. In Japan, the collection will be available through the CASETiFY online store and various physical retail locations, including stores in Osaka, Sapporo, Shibuya, and Nagoya.