Cashfree Payments and Google Pay launch Smart Order Retry for UPI

Cashfree Payments has launched a new feature called ‘Smart Order Retry’ in partnership with Google Pay to address UPI payment failures. Currently, incorrect UPI PIN entries account for approximately 20% of all UPI payment failures.

Under the new system, if a customer enters an incorrect PIN, Google Pay signals the eligibility for a retry. Cashfree’s gateway keeps the original order open for a short window, allowing the customer to enter the correct PIN on the same screen. This process completes the payment against the original order without requiring the customer to restart the checkout process or creating duplicate transactions.