Casio announces Pink Ribbon G-Shock for breast cancer awareness

Casio has announced the release of the GMA-S2100PR, the fourth model in its annual Pink Ribbon G-Shock series designed to support breast cancer awareness. The watch features a soft pink color scheme with magenta accents and a ribbon-shaped hand on the 9 o’clock subdial.

In the United States, the watch is priced at $110 and is scheduled for release on October 1. As part of this initiative, G-Shock will donate $25,000 to the Breast Cancer Research Foundation. In Japan, the model is priced at 18,700 yen with a release date of October 9.

The timepiece is built on the compact GMA-S2100 series, utilizing Carbon Core Guard technology and 20-bar water resistance. The bezel and band incorporate bio-based materials to reduce environmental impact.