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Castorama Polska expands design services and digital partnership
Castorama Polska is expanding its service offerings and digital capabilities through new strategic initiatives. The company has launched 14 Design Studios, including a flagship location in Warsaw, to provide professional interior design assistance. A recent study commissioned by the brand indicates that 63% of Poles would benefit from free professional design services, with consumers prioritizing functionality, lifestyle alignment, and budget adherence.
In tandem with these service expansions, Castorama Polska has entered a strategic partnership with the technology firm Synerise. This collaboration aims to integrate advanced digital solutions across the business, focusing on data-driven customer personalization, loyalty programs, and improved omnichannel experiences. This move aligns with the broader Kingfisher Group strategy to prioritize digital ecosystem development. Castorama's e-commerce sales grew by 30% in the 2025/26 fiscal year, with its marketplace now accounting for 21% of online sales.