CazéTV launches Mutirão Olímpico to back Brazilian athletes for LA 2028

CazéTV Mutirão Olímpico Los Angeles 2028 Brazilian athletes sponsorship

CazéTV announced the "Mutirão Olímpico," a program designed to strengthen Brazilian Olympic sport ahead of the Los Angeles 2028 Games. The initiative focuses on three pillars: broadcasting competitions, providing mentorship, and creating commercial opportunities for athletes.

The channel has already aired more than 100 events across 20 disciplines and plans around 230 live transmissions through 2026. About 100 athletes will receive mentorship on content creation and personal branding, including Paris 2024 medalists Beatriz Souza (judo gold), Caio Bonfim (race‑walk silver) and Julia Soares (gymnastics team bronze).

Seven sponsors – such as Piracanjuba, Vale and Magalu – are participating to connect athletes with revenue‑generating partnerships. CazéTV highlighted its reach, citing 50 million viewers for the Paris Olympics and billions of total video views, underscoring its capacity to promote athletes on major streaming platforms.

Sources

CazéTV dará mentoria a atletas olímpicos em mutirão para Jogos de Los Angeles-2028 | Tribuna de Petrópolis [tribunadepetropolis.com.br]

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