CBS Sports launches hoopHer social media brand for women’s basketball

CBS Sports has launched hoopHer, a new social media brand dedicated to covering women’s basketball. The vertical will operate across platforms including Instagram, TikTok, YouTube, X, and Threads, featuring highlights and interviews. The brand launch is headlined by basketball legends Lisa Leslie and Jenny Dell.

Amidst the launch, NBA player Kevin Durant addressed recent controversies surrounding the WNBA, including protests regarding the league’s gender-inclusion policies. Durant dismissed recent political headlines as “noise,” instead highlighting the league’s growth, increased visibility, and the rising commercial power of its athletes.