Cécred hair and lash growth products from Beyoncé's brand

Beyoncé Knowles-Carter’s haircare brand, Cécred, has gained attention for its hair and lash growth products. Founded in 2024, the brand focuses on using advanced science and fermentation to strengthen and moisturize various hair types.

One of the brand's notable products is the Cécred Restoring Hair & Edge Drops, which won a 2025 Women’s Health Beauty Award for Best Edge Product. The lightweight serum is designed to promote density and address concerns such as thinning caused by stress, hormones, or chemical processing.