Cécred haircare brand expands internationally to UK and Ireland

Beyoncé’s haircare brand, Cécred, has commenced its first international retail expansion, launching in 90 stores across the United Kingdom and Ireland. The brand is now available through Space NK retailers and online.

The UK represents Cécred’s second-largest market following the United States. The product range includes shampoos, conditioners, treatments, and styling tools such as brushes and combs. New additions to the international lineup include the Temple Oud Hair Perfume, a fragrance-focused product.

Key products highlighted in the launch include the Restoring Hair and Edge Drops, which have gained popularity for addressing hair regrowth and breakage, as well as nourishing hair oils and moisture-sealing lotions designed for various hair types.