cdf Sanya International Duty-Free Shopping Complex marks 12th anniversary

China Duty Free Group (CDFG) is celebrating the 12th anniversary of the cdf Sanya International Duty-Free Shopping Complex in Haitang Bay. The anniversary campaign, themed ‘As One, As Always’, features immersive experiences including concerts, drone light shows, and loyalty point incentives from over 100 brands.

Since its opening in 2014 as one of the world’s largest standalone duty-free stores, the complex has evolved from a retail venue into an integrated tourism destination. This growth has been supported by several iterations of Hainan’s offshore duty-free policies, including increasing the per-capita consumption cap to RMB 100,000 and expanding product categories to 47 groups.

Looking toward the future, the complex is expanding its footprint with the completion of hotel projects and the development of the Phase III Taikoo Li project. These developments aim to integrate luxury retail, culture, and coastal lifestyle as Hainan prepares for the full implementation of the Free Trade Port operations.