Cebu Pacific leads Philippine aviation market in passenger traffic

Cebu Pacific has emerged as the leading airline in the Philippines for both domestic and international passenger traffic, according to Civil Aeronautics Board data for the first half of 2026. The budget carrier recorded 10.01 million domestic passengers, representing a 57.6 percent market share. On international routes, Cebu Pacific narrowly surpassed the flag carrier, Philippine Airlines, by carrying 3.41 million passengers compared to PAL's 3.39 million.

To maintain its market momentum, Cebu Pacific has announced a ‘Piso Sale’ running from September 8 to 10. This promotion offers one-way base fares as low as PHP 1 for travel between January 1 and March 31, 2027. The sale covers various domestic and international destinations, including Singapore, as the airline continues to expand its connectivity through hubs in Manila, Clark, Cebu, Iloilo, and Davao.