Celebrities revive cigarette trend among youth

Cigarettes are reappearing in fashion‑focused media and on social platforms, with celebrities such as Madonna, Beyoncé, Kylie Jenner, Dua Lipa and others posing with cigarettes on red‑carpet events, magazine covers and concert stages. Researchers note that the visual appeal of the cigarette – the plume of smoke, the cinematic feel – is being used as a stylistic prop, echoing mid‑century glamour. The widespread circulation of these images on Instagram, TikTok and Pinterest has sparked concerns that they normalize smoking and may encourage imitation among younger audiences. Public‑health officials and online platforms are scrambling to address the trend, but the allure of celebrity endorsement makes regulation difficult.