Brazil's digital economy accelerates as businesses expand online presence

A recent analysis of more than 230,000 domain registrations shows that 72% of Brazilian brands now own a website, with the health sector leading the count. SMEs are feeling pressure to be visible online; 9 in 10 Brazilian consumers research products on the internet before buying, and 77 % say social media influences their decisions. Start‑up Uma Penca, a print‑on‑demand e‑commerce platform, announced a 49 % revenue jump in the first half of 2026 after raising R$ 4.5 million, expanding its catalog and automating store onboarding. SEO specialist Odilon Queiroz is credited with reshaping Brazil’s betting market through new search‑engine tactics, while marketing veteran Rodrigo Pontes stresses that a strong digital reputation is now a prerequisite for acquiring customers. Brazilian CEOs are increasingly becoming the public faces of their firms, a trend dubbed “Founder‑led Growth,” which promises higher engagement on social platforms. In the city of Franca, the real‑estate market is shifting toward a digital buying journey, with online research now driving most purchase decisions. The newly introduced .ia.br sub‑domain is gaining traction as AI‑focused companies stake their online identity. Brand leader Caio Amato argues that modern consumers buy belonging, not just products, highlighting the emotional dimension of marketing. Finally, a study of creators with disabilities shows that 98 % of Brazilian audiences trust their recommendations, a resource largely untapped by brands despite representing a market worth roughly R$ 260 billion annually.