Vitória SC and Celtic launch 2026/27 football kits and training gear

Portuguese Primeira Liga club Vitória Sport Clube unveiled its 2026/27 home and away kits on 8 July, branding the collection with the slogan “O Futuro é Preto e Branco”. The white home shirt features black diagonal lines referencing the club’s crest and the inscription “Vitória SC 1922” on the upper back. The away kit displays an embossed portrait of D. Afonso Henriques across the front, also bearing the “1922” tag. Additional items such as goalkeeper jerseys, training, and warm‑up apparel were presented, and the new range is now available in the club’s official stores and online.

Scottish club Celtic released a full men’s training range for the 2026/27 season through its partnership with adidas. The collection includes a dark‑green pre‑match jersey (£60), training tops, hoodies, jackets, pants and shorts, with prices ranging from £38 to £180. The launch comes amid fan discontent expressed by the Celtic Fans Collective’s “Not Another Penny” campaign, which protests spending on merchandise while the club’s transfer activity remains limited. The club is also awaiting confirmation of its first summer signing, forward Camilo Duran.

Both clubs' releases are part of routine commercial cycles ahead of the new season, but they have attracted attention from supporters concerned about on‑field performance and financial priorities.