Cenco Malls launches Auto City automotive retail format

Cenco Malls has launched Auto City, a new business category designed to bring automotive retail into its shopping centers. The initiative features more than 25 automotive brands spread across 11,000 square meters of space.

The Auto City format is currently operating within the Cenco Costanera (Costanera Center) and Cenco Florida (Florida Center) malls. The project aims to provide a convenient and centralized location for customers to compare various vehicles, including electric mobility options, to facilitate the purchasing process.

Sebastian Bellocchio, General Manager of Cenco Malls, stated that the move incorporates a new category into the company’s ecosystem to offer a simpler and more accessible experience for those seeking vehicles.