Cencosud launches revamped loyalty program in Chile

Cencosud has announced the launch of a renewed Puntos Cencosud program, aiming to establish the largest benefits ecosystem in Chile. The initiative integrates various company brands into a single platform, allowing customers to connect shopping, savings, and services across multiple sectors.

The new program will be active across major Cencosud brands in Chile, including Jumbo, Santa Isabel, SPID, Paris, Easy, and Cenco Malls. Key changes to the loyalty structure include doubling the accumulation rate, moving from one point per $300 spent to one point per $150. Additionally, the minimum threshold for point redemption has been reduced from 6,000 to 2,000 points, allowing customers to access benefits more frequently.