Centauro secures naming rights for Maratona do Rio 10 km race

Centauro, a retailer under Grupo SBF, has secured the naming rights for the 10 km segment of the Maratona do Rio for the next five years. The company launched the “A Casa da Corrida” campaign to strengthen its connection with the running community.

Running represents over 35% of Centauro's revenue, with sales in this category growing by 24% in the first half of the year compared to the same period in 2025. The retailer currently holds a 33% share of the Brazilian running market. The move aligns with a structural shift in consumer behavior, as street running has seen an 85% increase in the last year.