Centro de Portugal launches tourism promotion in Brazil and Argentina

The Centro de Portugal Regional Tourism Promotion Agency has conducted a promotional mission across Brazil and Argentina to strengthen tourism ties and regional visibility.

In Brazil, the agency participated in the Portugal Trade Meeting in Rio de Janeiro and hosted the Porto and North & Central Portugal Gastronomic Festival in Salvador, Bahia. This event, held in collaboration with Porto Tourism, Vila Galé, and TAP Air Portugal, utilized regional gastronomy to showcase Portuguese heritage and culture. The mission also included celebrations for TAP Air Portugal’s 60th anniversary in the Brazilian market, highlighting the importance of air connectivity in tourism.

In Argentina, the agency held a roadshow for the tourism sector and participated in the FIT (International Tourism Fair) in Buenos Aires. The mission also included preliminary discussions regarding closer ties between the religious centers of Luján and Fátima.