Ceramic traditions drive entrepreneurship and culture in Brazil

Ceramics are playing a key role in preserving cultural traditions and fostering entrepreneurship in different regions of Brazil.

In Maranhão, artisan José Carlos Martins transformed a hobby into a family business. After moving from Rio de Janeiro, Martins invested in vitrified ceramics, growing a home-based activity into a company with ten employees. The business has become a multi-generational partnership with his son, Bernardino Alves, who manages sales and customer relations while maintaining the family's artisanal legacy.

In Morro da Fumaça, Santa Catarina, the