Cersaie introduces professional training for showroom staff

The 43rd edition of Cersaie, an international exhibition for ceramics and bathroom furnishings held in Bologna, is introducing a new training cycle for showroom staff. Organized in collaboration with L’Accademia dello Showroom, the program features daily sessions led by Veronica Verona.

The training aims to enhance the commercial skills of showroom employees, focusing on the effective sale of premium products. Participants will learn to move beyond technical descriptions to guide customers through conscious decision-making, emphasizing aesthetic, functional, and emotional benefits to justify product value. The curriculum also includes sessions on sustainability and visits to the ‘Città della Posa’ in Pavilion 19. The initiative is supported by several national industry associations, including Confindustria Ceramica, ANGAISA, Federcomate, and Assoposa.