CHAGEE launches ‘The Little Prince’ matcha collaboration in Hong Kong, Macau, and Singapore

CHAGEE, a global premium tea brand, has launched a new matcha series in collaboration with the classic literary IP ‘The Little Prince’. The campaign includes themed beverage offerings, limited-edition merchandise, and immersive store experiences across Hong Kong, Macau, and Singapore.

The new matcha lineup features several varieties, including a Signature Matcha Latte, Jasmine Matcha Pure Tea, and a Chocolate Cookie Matcha Frappe. In Singapore, a limited-time Lime Cheese Matcha Latte is also available. The brand utilizes high-quality matcha sourced from Jingshan and Wuyishan, processed with low-temperature ultra-fine grinding technology to ensure a smooth texture.

In Hong Kong and Macau, themed spaces are being established at locations such as the Venetian Macao and MOKO Hong Kong, incorporating iconic imagery from the book like the B-612 planet and the fox. The collaboration also offers various branded merchandise, including tumblers, headbands, and sleep masks.