Challenger updates television catalog in Colombia

Colombian brand Challenger has announced an update to its television lineup in the national market. The new offerings incorporate advanced software platforms, including Google TV and Roku OS, to meet the growing demand for integrated streaming and smart home control.

The updated catalog features various screen sizes ranging from 32 to over 50 inches, catering to different household needs. Specialized lines include Arte QLED models and versions optimized for gaming. The Roku OS models offer native compatibility with voice assistants such as Alexa, Apple HomeKit, and Google Assistant, allowing users to manage applications and device settings via voice commands.

This technological shift reflects a broader trend in the home entertainment market, where televisions are evolving from simple signal receivers into multifunctional smart home hubs. Modern consumers increasingly seek devices that integrate high-definition panels with fluid operating systems to manage streaming content and smart ecosystems.