Chamisul global campaign with V exceeds 500 million views

Chamisul has announced that its first global campaign, ‘My Favorite Chamisul’, has surpassed 500 million views across all global social media channels within just two months. The campaign features BTS member V as the brand’s global ambassador.

The main advertising video alone has recorded approximately 300 million views, contributing to over 10 million total engagements, including likes, comments, and shares. This surge in interest has also resulted in an increase of approximately 200,000 followers across the brand’s global social media platforms.

To complement the digital success, HiteJinro is expanding the campaign into offline spaces through outdoor advertising in major global cities, including New York’s Times Square, Toronto, Beijing, Shanghai, Tokyo, Osaka, Ho Chi Minh City, Manila, and Sydney. The company aims to use these marketing efforts to strengthen consumer communication and promote the global popularity of the brand.