Chanel launches Coco Mademoiselle Crush Absolu fragrance

Chanel has officially launched its new fragrance, Coco Mademoiselle Crush Absolu. The scent was released on August 19, coinciding with the birthday of the brand's founder, Gabrielle Chanel.

This new iteration offers a sweeter profile compared to the original Coco Mademoiselle eau de parfum, featuring key notes of lychee and grapefruit alongside traditional elements. The product is presented in a luxury bottle styled after the 1920s.

The launch is supported by a cinematic promotional campaign directed by Joe Wright, featuring singer Gracie Abrams as the new muse. The campaign depicts Abrams exploring Paris at night, embodying a sense of freedom and movement.