Chanel retains top spot in Lyst Index Q2 2026 as Massimo Dutti surges

For the second consecutive quarter, Chanel remains the #1 fashion brand in the Lyst Index for Q2 2026, driven by strong demand for its Coco Beach and Métiers d’Art collections and a 70% rise in searches for its sunglasses. The French house stays ahead of Miu Miu and Dior, while other luxury names such as Saint Laurent and Ralph Lauren slipped a spot.

Inditex’s Massimo Dutti posted the biggest jump, climbing eight places from 18th to 10th and recording a 43% increase in demand, helped by high‑profile exposure at Cannes and a shift toward more premium materials and timeless tailoring. Miu Miu moved up two positions, Celine returned strongly, and Phoebe Philo entered the list for the first time. The ranking, based on the behavior of roughly 160 million Lyst users, also reflects social‑media buzz, AI‑driven discovery and broader media coverage.